The Effectiveness of Music in Advertising

摘要: For the purpose of this dissertation, hypotheses were that use music in advertising is effective and by means triggering an emotional response from consumer examined. In order to get a general idea its effectiveness many areas had be explored. These included objectives, methods increasing appeal. An in-depth literature review what leading authors on subject say, was identified, includes articles general, effectiveness, importance advertising, forms role evolution advertising. A section also dedicated how advertisers source for their advertisements conclude author looked at need fit Due lack empirical evidence governing Irish context, primary research investigating through influence perceptions, feelings, brand awareness purchase intentions, collated. The findings are presented. concludes with discovery it does trigger responses consumer.