The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
作者： Arjun Chaudhuri , Morris B. Holbrook
DOI: 10.1509/JMKG.65.2.81.18255
关键词:
摘要: … Furthermore, our understanding of the process of brand loyalty and brand performance will … We use brands—that is, specific branded versions of particular product classes—as the units …
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