Anticipation of Injurious Consumption Outcomes and its Impact on Consumer Attributions of Blame

摘要: The role of expectations in consumer evaluation outcomes is widely applied the study consumers’ postpurchase evaluations. However, evaluative consequence relatively unexpected has received little attention. This discusses importance infrequently occurring negative evaluations and then tests their foreseeability an attributional model. Results suggest that extent to which a anticipates product use plays important mediating attributions for outcome marketer. Specifically, model results address determinants blame consumption outcomes. Factors such as promoting safety, using warning labels, providing service well risk aversion, experience, perceived danger influence both directly indirectly through unlikely anticipated.