Strategic model for the assessment of business opportunities: A case study in an electrical equipment manufacturer

摘要: This study suggests a model for the assessment and development of new businessideas. The scope thesis is on early stages model, specifically firsttwo steps which refer to screening identification global trends in electricitymarket selection business opportunities. framework isan adaptation portfolio management methodologies multi-criteria group decisionmodels. was developed applied through case Ormazabal, anelectrical equipment manufacturer supplier power network solutions.There are three main theoretical contributions this work. First, it outlines five-stepmodel Second, guide forscreening macro-environment theelectricity market finally, provides approach directional policy matrixfor ideas. proposed has beentested real results reveal practical strategic decisionsbased team collaboration discussion.