Tourism: Principles and Practices

摘要: PART ONE: FUNDAMENTALS OF TOURISM 1. Introduction to Tourism Concept 2. Development of Through the Ages 3. Tourist Motivation and Travel Behaviour 4. Cultural Sociological for Refinement Human Life TWO: BASIC SERVICES 5. Passenger Transport Business 6. Hospitality Services 7. Agency Perspective 8. Tour Operation Management 9. Ancillary Sector THREE: DEMAND AND SUPPLY 10. Measurement Demand 11. Basic Supply Components FOUR: IMPACTS POLICY FORMULATION 12. Economic Environmental Impact 13. Policy Planning FIVE: MODERN BUSINESS 14. International, National, Regional Related Organizations 15. Fundamentals Marketing Research 16. E-tourism 17. Contemporary Trends Practices