Branding and Corporate Social Responsibility Rankings - Doing Good is Not Enough
作者： Petra Bouvain , Stephen Chen
DOI:
关键词:
摘要:
参考文章(17)
Simon Zadek, Balancing Performance, Ethics, and Accountability Journal of Business Ethics. ,vol. 17, pp. 1421- 1442 ,(1998) , 10.1023/A:1006095614267
Nicole Dando, Transparency and Assurance Minding the Credibility Gap Journal of Business Ethics. ,vol. 44, pp. 195- 200 ,(2003) , 10.1023/A:1023351816790
Rebecca A. Luce, Alison E. Barber, Amy J. Hillman, Good deeds and misdeeds: A mediated model of the effect of corporate social performance on organizational attractiveness Business & Society. ,vol. 40, pp. 397- 415 ,(2001) , 10.1177/000765030104000403
John H. Roberts, James M. Lattin, Consideration: Review of Research and Prospects for Future Insights: Journal of Marketing Research. ,vol. 34, pp. 406- 410 ,(1997) , 10.1177/002224379703400309
Manoj K. Agarwal, Vithala R. Rao, An Empirical Comparison of Consumer-Based Measures of Brand Equity Marketing Letters. ,vol. 7, pp. 237- 247 ,(1996) , 10.1007/BF00435740
John H. Roberts, James M. Lattin, Development and Testing of a Model of Consideration Set Composition Journal of Marketing Research. ,vol. 28, pp. 429- 440 ,(1991) , 10.1177/002224379102800405
Paul J. DiMaggio, Walter W. Powell, The iron cage revisited institutional isomorphism and collective rationality in organizational fields American Sociological Review. ,vol. 48, pp. 143- 166 ,(1983) , 10.1016/S0742-3322(00)17011-1
M Schultz, J Mouritsen, G Gabrielsen, Sticky Reputation: Analyzing a Ranking System Corporate Reputation Review. ,vol. 4, pp. 24- 41 ,(2001) , 10.1057/PALGRAVE.CRR.1540130
Morgan P. Miles, Linda S. Munilla, The Potential Impact of Social Accountability Certification on Marketing: A Short Note Journal of Business Ethics. ,vol. 50, pp. 1- 11 ,(2004) , 10.1023/B:BUSI.0000021139.94166.74
Frank R. Kardes, David M. Sanbonmatsu, Maria L. Cronley, David C. Houghton, Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed Journal of Consumer Psychology. ,vol. 12, pp. 353- 361 ,(2002) , 10.1016/S1057-7408(16)30086-9