Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

摘要: Acknowledgments. About the Author. Introduction. Section 1: Preplanning. 2: The Logic of Strategic Positioning. 3: Formal Points Control. 4: Prepare. 5: Scan Your Future. 6: for Internal Strengths. 7: Decide Where to Be. Recipe Card: How Devise a Statement Desired Position. Appendices: Toolkit. Introduction Appendices. A. Quick Start. B. National Research with Personal Perspectives. C. Brainstorming/Clustering Technique. D. Weighted Voting Techniques. E. Media Markets. F. Future Form. G. Data Sources Competitive Research. H. Attention Board Members and Staff: Develop Own Index.