Food advertising during children's television programmes in Italy.

摘要: Objective Previous studies from European countries noted that food products promoted on TV for children did not comply with international guidelines, including the World Health Organization Nutrient Profile Model (WHO-ENPM) and EU Pledge Nutrition Criteria (EU-PNC, an initiative developed by leading companies). We aim to provide new data Italy. Design Evaluation of Italian advertisements. Data nutritional values product advertised were compared standards issued WHO-ENPM EU-PNC. Setting In total, 180 h programmes six channels, 2016-2017. Participants Eight hundred ten consecutive advertisements during children's programmes. Results Out 810 advertisements, 90 (11·1 %) referred products. Among these, 84·5 % foods meet 55·6 EU-PNC guidelines. Advertisements promoting sweet salty snacks (i.e. ≥ 70 all foods) v. other showed higher non-compliance both (OR: 73·8; 95 CI: 4·09, 1330) 9·21; 2·82, 30·1). Conclusions Italy, most are compliant standards. Almost do As guidelines propose products, meals, there is urgent need define independent easy-to-read targeting children. a first step towards complete ban recommended researchers, these should be enforced broadcasts.