摘要: Podcasting which is one of the technologies that was found for personal entertainment or information usage, has become fastest growing over past several years (Shim, Shropshire, Park, Harris, and Campbell, 2007). Currently it used many different subjects, from music to technology, news foreign languages, politics education (Lazzari, 2009). This study attempts identify empirically assess motivational factors, intrinsic extrinsic, drive users adopt podcast. The Technology Acceptance Model (TAM) employed as base model this modified by adding factors affect adoption tested via a survey developed aim study. structural equation modeling test relationships results revealed have big effect on podcast adoption.
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