摘要: Four studies using a variety of methodologies and products find that the availability heuristic (the ease with which one can bring to mind exemplars an event) influences consumers' judgments about likelihood failing. Based on past research showing distinctiveness increases availability, laboratory experiment (Study 1) manipulated incidents describing product failing or succeeding. Study 2 used similar methodology, but relates attention failure estimates. 3 is field study examining In 4, self-reported in recalling correlated judged failure, whereas success success.
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