Sport publicity: Commitment's moderation of message effects

作者: Daniel C. Funk , Mark P. Pritchard

DOI: 10.1016/J.JBUSRES.2005.10.010

关键词:

摘要: … scale anchored at each end with the two adjectives. The final page of the material contained cognitive … Cognitive responses were collected by having the participants (1) write down all …

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