Re-examining the impact of analogies on ideation search patterns: Lessons from an in vivo study in engineering design

作者: Chu Sern Joel Chan

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摘要: Decades of research on the cognitive science innovation have consistently implicated importance analogy during creative ideation. While association analogies with innovative design concepts is clear, more work needed to understand specific mechanisms by which might help designers generate such concepts. The present employed detailed analysis temporal interplay between use and ideation in naturalistic brainstorming conversations a real-world professional team test competing hypotheses literature: (1) supports primarily via large steps spaces concept generation (jumps), (2) small (incremental search). In Study 1, self-generated (including distant ones) were not systematically associated jumps; contrary, tended be similar their precedents after comparison baseline situations (i.e., without use). 2 found that rate was greater when conditions, suggesting effects observed 1 due an overall fixating effect analogies. Overall, these results challenge view mainly jumps spaces, instead suggests support incremental search. Theoretical implications future directions for are discussed.

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