When Growth Obliges: Social Responsibility of Farms in Light of the Technological Treadmill

摘要: The agricultural sector in Germany, the EU, and other industrialised countries remains spotlight of controversial societal debates that testify to an advancing alienation between modern agriculture society. Key issues include animal welfare, environmental externalities, industrialisation production, extinction family farms. As higher welfare or standards are requested by society, respective take on ideological tenors. present paper addresses legitimacy need for supporting sector. We ask what extent existing economic conditions allow one hand benefit from innovations meet expectations. analysis builds two concepts: treadmill theory, which assumes be under a permanent pressure, concept corporate social responsibility, presumes firms have interest comply with describe analyse internal mechanisms these concepts theoretically conceptually. then discuss opportunities may help overcome increasing