Exploring factors affecting the adoption of mobile commerce in Singapore

摘要: M-commerce is defined as any direct or indirect transaction conducted and facilitated through a wireless telecommunication network. There are currently 94.9 million users worldwide in 2003 the segment expected to grow 1.67 billion by 2008. This research explores how Singaporeans influenced adopt M-commerce. The employs Technology Acceptance Model (TAM) examine factors affecting Singaporeans' attitudes toward this emerging mobile technology applications.The uses quantitative approach survey 866 Singaporean students examining their decision-making process Empirical data from regression analyses reflect consumer perceived usefulness (PU) influence attitude using (AT) It also found innovativeness, past adoption behavior, cluster adoption, age, gender affect behavior. Results multiple further reveal that male respondents tend favorably.The majority of positive relationships between PU, PEOU, AT, demographics supported empirical data. support applicability TAM its extension Singapore consumers. validates robustness study technologies outside U.S. context.