摘要: We build on an emerging strategy literature that views the firm as a bundle of resources and capabilities, examine conditions contribute to realization sustainable economic rents. Because (1) resource-market imperfections (2) discretionary managerial decisions about resource development deployment, we expect firms differ (in out equilibrium) in capabilities they control. This asymmetry turn can be source rent. The paper focuses linkages between industry analysis framework, resource-based view firm, behavioral decision biases organizational implementation issues. It connects concept Strategic Industry Factors at market level with notion Assets level. Organizational rent is shown stem from imperfect develop deploy selected made by boundedly rational managers facing high uncertainty, complexity, intrafirm conflict.