Evaluative inference in social cognition: The roles of direct versus indirect evaluation and positive-negative asymmetry

摘要: Various implications regarding evaluative inference in social cognition are derived from (a) a relativistic evaluative-meaning concept dealing with evaluation as an interaction between descriptive attributes associated the perceived object on one side and standards belonging to perceiver other side, (b) of positive-negative asymmetry that completes integrates more simple concepts halo effect, negativity positivity bias. In subsequent sections empirical support for those is provided review previous research impression formation, two new experiments which effects bias, effect supplements implied by were isolated each using multifactorial ANOVA design. The results showed strong biases. Room was left only under very specific conditions which, however, consistent concept.