The Performance of Technical Information Transfer in New Product Development

作者: Marc Antaki , Andrea Schiffauerova , Vince Thomson

DOI: 10.1177/1063293X10389799

关键词:

摘要: The performance of new product development (NPD) is greatly affected by communication strategy and the information technology tools used to support strategy. A number users NPD processes claim that an adequate decreases their cycle time cost. However, problem with evaluating impact transfer no one has ever specifically measured how performant strategies are, or effective are. For this purpose, a model was developed evaluate strategies, set measurement identified gauge efficiency transfer. This study examines within at three companies measures well transmitted, stored, retrieved. results indicate shorter, more efficient process reduces effort, shift toward formal methods passive (computer-based s...

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