摘要: In the last ten years, television has reinvented itself in numerous ways. The demise of U.S. three-network system, rise multi-channel cable and global satellite delivery, changes regulation policies ownership rules, technological innovations screen design, development digital systems like TiVo have combined to transform practice we call watching tv. If tv refers technologies, program forms, government policies, practices looking associated with medium its classic public service age, it appears that are now entering a new phase television. Exploring these changes, essays this collection consider future United States Europe scholarship activism focused on it. With historical, critical, speculative by some leading media scholars, Television after TV examines both commercial traditions evaluates their dual (and say merging) fates our global, culture convergence. explore broad range topics, including contemporary programming advertising strategies, use Internet among diasporic minority populations, technologies TiVo, forms from reality lifestyle programs, television’s changing role places at home, Internet’s as means social activism, education arts. dialogue previous theorists historians, contributors collectively rethink goals scholarship, pointing toward ways accounting for past, present, future. Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D’Acci, Anna Everett, Jostein Gripsrud, Hartley, McCarthy, David Morley, Jan Olsson, Priscilla Pena Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, Uricchio