摘要: The effect of the major forces shaping pharmacy's future--technology, economics, and social values--is discussed. Pharmacy can best respond to these by expanding informational component pharmacy practice returning its fundamental relationship with society--that is, accepting responsibility for drug-use control. To accomplish this, must go through a process occupational reconstruction self-renewal. Technological include computers robotics, communications, therapeutics. Regarding economic changes, medical-care decisions are shifting away from individuals toward "third parties." This factor, combined output-based payment systems, may lead consolidation service providers. Marketing pharmaceutical services organizing internal structure will become important. Some affecting future aging population, weakening professional authority, public image. Just as society goes "information revolution," need undergo "reprofessionalization." Pharmacy's societal function should involve "pharmaceutical care," concept that includes both drug-product control clinical services. return preindustrial origins in valued, complex, specific, committed if it wishes happy postindustrial future.