作者: Gordon Liu , Wai-Wai Ko
DOI: 10.1111/JSBM.12040
关键词:
摘要: Nonprofit organizations are venturing into commercial activities due to the intense competition for limited government funds and declining availability of donor third-sector that address social problems. Charity retailing, a popular choice activity nonprofit organization, has filled vacant premises in high streets small towns suburbs large cities United Kingdom. Successful charity retail operation requires distinctive capabilities necessary manage organizations' resources environment. Using 60 in-depth elite interviews, we introduce concept managerial retailing. Research propositions management implications discussed.