Attitude-Strength and Support of Recreation Management Strategies

摘要: Introduction The effectiveness of recreation managers often depends on their ability to obtain a wide variety information about the public. For example, future demand, quality existing programs, nature new and diverse user groups, extent which public will support specific management practices, such is important providing opportunities efficiently. A key obtaining this assessing attitudes toward issues. Gathering attitudinal has, in recent years, become an task because it (a) aides provision product for public, (b) increases knowledge groups. However, problematic gathering from that individuals, when indicating questionnaire, provide attitude resource issue simply researcher asked it. Often called non-attitudes, suspect. One way examine its predict behavior (Bright & Manfredo, 1995). accurately may be seen as higher than fail behavior. In fact, behavioral prediction has been use addressed by researchers. Recreation researchers have increasingly drawn research effort explore recreation/natural setting. This focused factors specificity attitude-measurement (e.g., Bright, Fishbein, Bath, 1993), characteristics individual was assessed Yuan, McGuire, 1992), Bright Research primarily strength with are held most effective ways measuring strength. Although does not precise, agreed upon meaning social psychology literature, attitude-strength, general sense, viewed individual's formed. While scientists identified many measures attitude-strength (see Petty Krosnick, 1995), commonly used measure extremity (Petty 1995; Raden, 1985). Most attempts define attitude-extremity point operationalization, describing dimension terms distance neutral interval level attitude-scale. That is, respondents whose fall close either end bi-polar scale said more extreme those somewhere middle. limitation sole doesn't allow highly formed "neutral" or "moderate" attitudes. Given limitation, reported actually less real would like. suggests additional shed light how strongly held. Two descriptors psychological include attitude-certainty personal relevance attitude-object (Krosnick Abelson, 1992). These were recommended due over above traditional measure. Presupposing predictive validity indicator it's quality, study examined effects attitudeextremity voting versus moderate influenced certainty issue. …