Method for estimating respondent rank order of a set stimuli

摘要: A computer implemented method to estimate a respondent's or set of respondents' rank order with respect number attribute options (i.e. alternative prices, features, benefits, ways expressing brand names, slogans, logos, graphic treatments such as package design elements and any other stimuli that the researcher believes may influence individual's opinion statement, brief audio). The can be used when presented exceeds at one time respondent, most typically, exceeding legibly displayed on screen for ordering by respondent. estimated is highly accurate, especially highest ranked stimuli, but requires only small fraction respondent input would needed capture complete from This abstract provided an aid finding relevant disclosures not limitation scope claims.