Comparison of Web and Telephone Survey Response Rates in Saudi Arabia

作者: Ali A. Al-Subaihi , Saudi Arabia

DOI:

关键词:

摘要: A study was conducted to compare the response rate of telephone interview and Web Survey in Saudi Arabia utilizing Internet usage statistics, as well experimental design. Official data shows that reason led majority people choose not interact with similarly is technical due lack coverage, but rather cultural. Furthermore, part demonstrates three main findings. First, significantly lower than interview. Second, males participated more females especially though both had same level access. Third, average above 95% for genders, whereas about 30%.

参考文章(231)
DAVID W. GERBING, JAMES C. ANDERSON, Monte Carlo Evaluations of Goodness of Fit Indices for Structural Equation Models Sociological Methods & Research. ,vol. 21, pp. 132- 160 ,(1992) , 10.1177/0049124192021002002
Edward F. Fern, Alfred E. Goldman, Susan Schwartz McDonald, The group depth interview: principles and practice. Journal of Marketing Research. ,vol. 25, pp. 317- ,(1988) , 10.2307/3172535
C Huxham, Creating Collaborative Advantage Journal of the Operational Research Society. ,vol. 48, pp. 757- 757 ,(1997) , 10.1057/PALGRAVE.JORS.2600388
M. P. COUPER, M. W. TRAUGOTT, M. J. LAMIAS, Web Survey Design and Administration Public Opinion Quarterly. ,vol. 65, pp. 230- 253 ,(2001) , 10.1086/322199
Jill G. Joseph, Carol-Ann Emmons, Ronald C. Kessler, Camille B. Wortman, Kerth O'Brien, William T. Hocker, Catherine Schaefer, Coping with the threat of AIDS: An approach to psychosocial assessment. American Psychologist. ,vol. 39, pp. 1297- 1302 ,(1984) , 10.1037/0003-066X.39.11.1297
Holly Gunn, Web-based Surveys: Changing the Survey Process First Monday. ,vol. 7, ,(2002) , 10.5210/FM.V7I12.1014
Peter Lunt, Sonia Livingstone, Rethinking the focus group in media and communications research Journal of Communication. ,vol. 46, pp. 79- 98 ,(1996) , 10.1111/J.1460-2466.1996.TB01475.X
Marc Hermeking, Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research Journal of Computer-Mediated Communication. ,vol. 11, pp. 192- 216 ,(2005) , 10.1111/J.1083-6101.2006.TB00310.X
Robert Jones, Gary Noble, Grounded theory and management research: a lack of integrity? Qualitative Research in Organizations and Management: An International Journal. ,vol. 2, pp. 84- 103 ,(2007) , 10.1108/17465640710778502
Karin Newman, Interrogating SERVQUAL: a critical assessment of service quality measurement in a high street retail bank International Journal of Bank Marketing. ,vol. 19, pp. 126- 139 ,(2001) , 10.1108/02652320110388559