It’s Time to Celebrate: How Can Restaurateurs Make Special Occasions Even Better?

摘要: In the highly competitive food service industry, restaurateurs are continuously exploring ways to deliver customer value and increase consumers’ dining intentions during special occasions. Prior research has examined rational qualities, such as price, quality, but more strategically capitalize on significance of these factors, previously held advantages beginning fade, calling for further investigation uncover new factors contemporary restaurant marketing strategies. This study attempts fill gap by examining constructs from a psychological perspective. particular, this investigates influences culture, value, self-enhancement, gratification, subjective norms attitudes The results show that gratification positively related attitude whereas have positive effects on...