DOI: 10.1207/S15327027HC2003_4
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摘要: Like traditional media, information on the World Wide Web may encourage both healthy and unhealthy behaviors. This study reports content analysis of a particular genre site that promotes behaviors: pro-eating disorder sites. Framed in message design theory, results this indicate messages sites promote response efficacy continuing disordered behaviors, but promoting severity susceptibility to weight gain self-efficacy were not common. Given importance combining for maximal effectiveness messages, have limited effecting behavioral change among visitors.