Six Principles for Governing Mobile Platforms

作者: Helmut Krcmar , David Nienaber , Michael Schermann , Julia Manner

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摘要: Mobile platforms enable third-parties to extend and enhance functionalities of products services by mediating these consumers. A tremendously successful example is Apple?s App Store where third-party developers contribute applications that add the usefulness mobile device. However, research practice still struggle with understanding why when such prosper or wither. In this paper, we develop a framework study how companies use governance mechanisms attract customers developers. We demonstrate our analyzing were used change interaction platform, customers, derive six principles for governing highlight need further investigate align value propositions platform operator,

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