Animal Health Markets and Opportunities: Companion Animal Landscape

作者: Linda J. I. Horspool

DOI: 10.1007/978-1-4614-4439-8_2

关键词:

摘要: In the future, global market for companion animal health products is expected to further grow and become more specialized. The major drivers will be continued strengthening of bond between owners their companions, increasing owner awareness, demands expectations care. This chapter discusses background knowledge that required enable a formulator differentiate drug through novel delivery technologies which address future needs with goal compliance thus enhancing efficacy.

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