Hybrid Forms of Business: The Logic of Gift in the Commercial World *

作者: Wolfgang Grassl

DOI: 10.1007/S10551-011-1182-5

关键词:

摘要: Benedict XVI in Caritas Veritate advances a positive view of businesses that are hybrids between several traditional categories. He expects the “logic gift” animates civil society infuses market and State with relations typical for it—reciprocity, gratuitousness, solidarity. His theological rationale offers an answer to two questions have largely remained open literature—why hybridization business occurs why it is desirable. A rational reconstruction hybrid enterprise goes beyond simple taxonomy types benefits from Pope’s call intrinsic integration institutions processes traditionally attributed disparate spheres. The relational model Trinity defines unity diversity accounts truly businesses, serves as agent integration.

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