Male and Female Viewpoints of Countries as Producers of Consumer Goods

摘要: A nationally representative sample of Canadian men and women was used to study consumer perceptions product quality in relation coutry-of-origin. Differences were found how viewed countries as producers. In forming these views appear use a country's technological development political orientation form opinions the overall products produced by country. Women, on other hand, different set criteria, such georgraphic proximity specific clothing footwear, position continuum.