Effect of color in bank environments when being in high risk or low risk situations

摘要: In the presented studies it has been tried to investigate influence of risk and color in a bank environment. Colors can have an unconscious on behavior person service environment, there are warm colors which more arousing especially red is signal danger other hand cool relaxing calming, blue safety. Risk be divided into high low risk, characterized by price, involvement request for information about problem while lower less eagerness obtain information. Color trigger processing style used. Two styles distinguished, global seeing environment as whole local mainly details It was hypothesized that situations, main needs order induce leads approach behavior. Also had positive pleasure dominance arousal expected higher Furthermore trust. Perceived control, satisfaction, trust perceived credibility were when being situation. The constructs measured during two studies, first study online second actual simulated The results show compared fruitful, from this significantly situations combination with situations. environments.