Product Development and the Consumer: The Reality of Managing Creativity
作者： Heather McIlveen
DOI: 10.1108/00346659410069700
关键词:
摘要: Increasingly, food companies in today′s marketplace have to change survive, response pressures from competition, technology, and diversity of consumers. Discusses the increasing requirement for an effectively managed product process within industry, these conditions. Offers examination process, terms maintaining acceptable level consumer satisfaction.
sci-hub.se 参考文章(4)
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