Perceived critical mass and the adoption of a communication technology

摘要: Computer-based communication technologies are increasingly important to personal and organizational communication. One factor related the adoption diffusion of innovations is critical mass. Critical mass influences interactive innovations, both through network externalities sustainability innovation. Unfortunately, difficult measure typically only demonstrable after point has been reached. Potential adopters’ perceptions also may be decisions. In this paper, we extend thinking using a synthesis Theory Reasoned Action Diffusion Innovation theory by developing research model. The model empirically tested survey data that analyzed partial least squares. focal innovation instant messaging. Results indicate perceived use intentions directly characteristics impact attitude toward use, which in turn impacts intentions. predicts sizable significant portion attitudes Further, able explain variance each characteristic. Implications for practice discussed.