What are the Effects of a Combination of Advertising and Brand Placement?
DOI: 10.1007/978-3-8349-6006-1_24
关键词:
摘要: The effectiveness of traditional advertising is increasingly debated (Lemonnier, 2008; Redondo and Holbrook, 2008). Traditional avoided (Bronner Neijens, 2006; Franz, 2000). Therefore, advertisers try to find new ways reach their target groups.
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