搜索历史记录选项已关闭,请开启搜索历史记录选项。
作者: Søren Askegaard , Dannie Kjeldgaard , Eric J. Arnould
DOI: 10.1057/9780230240834_6
关键词:
摘要: Investigations of marketing relations across cultures have traditionally focused on culture as a background variable, a collection of essential character traits, habits, practices …
,2011, 引用: 8
Journal of Marketing Management,2012, 引用: 25
Journal of Consumer Marketing,2011, 引用: 17
Consumption Markets & Culture,2014, 引用: 23
International Marketing Review,2015, 引用: 11
Consumption Markets & Culture,2011, 引用: 33
Journal of Marketing Management,2014, 引用: 62
Journal of International Marketing,2013, 引用: 230
Marketing Theory,2012, 引用: 38
Recherche et Applications en Marketing (French Edition),2012, 引用: 12