INCENTIVE-BASED AND PEER-ORIENTED DESIGN OF UBIQUITOUS COMMERCE

摘要: Seamlessness is the keyword of U-Commerce which may be defined as commercial interaction among providers, consumers, products, and services, enabled supported especially by real-world seamless communication each entity object's digital information. However, possibility transactions increases privacy risk entities involved. Therefore, core issue how to promote while protecting privacy. For seamlessness, role incentive-emphasized business model important since seamlessness makes clear economic contribute a transaction. Economic will reject unless sufficient incentives are given them. In order consider issue, we suggest an alternative architecture based on Hybrid P2P Model Personal Information Base.