“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing

摘要: This paper presents the findings of a comparative study identity within closely related disciplines economics and marketing. On basis multi-disciplinary corpus authentic research articles, analysis is intended to shed light on main linguistic tools associated with three dimensions identity, i.e. professional, academic disciplinary (Crawford Camiciottoli 2007). The quantitative qualitative investigation collocational context keywords expressing points substantial homogeneity in construction respective professional profiles, since both economists marketing scholars present themselves as credible arguers who master technicalities field seek dialogic rapport audience. By contrast, evidence highlights clear-cut epistemological divide terms identity. Data suggest that constantly characterised by references empirical experimental nature discipline, whereas contains hypothetical reasoning constitutive factor culture.