Privacy-protecting user tracking and targeted marketing

作者: Engin Oytac

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摘要: A method, system, and computer-readable medium for assisting in targeting information to users while protecting the privacy of those is described. Various transaction and/or other user-specific may first be obtained from one or more a variety sources, can then provided user targeters that desire target match specified criteria. Information about matching manner obscures identity users. After targeter selects identity-obscured which targeted provided, various ways. In some situations, marketing such as an advertisement discount promotional benefit available, at POS location.

参考文章(2)
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Cris T. Paltenghe, Alnoor B. Mamdani, Melvin M. Takata, Gregory Lee Huddleston, Method and system for anonymizing purchase data ,(1998)