摘要: 1. Introduction. Jacqueline H.P. Beckley (The Understanding & Insight Group, Denville, NJ), Michele Foley, (FritoLay, Inc., Dallas, TX), Elizabeth J. Topp (Unilever Foods North America, Englewood Cliffs C. Huang, Witoon Prinyawiwatkul (Louisiana State Univ., Baton Rouge, LA). Part One: product development in today's food industry. 2. How did the industry get here?. D. Toops (Food Processing Magazine, Itasca, IL). 3. Developing partnerships: products developed today. K.N. Feicht (ASTA Food Research, Torrance, CA). 4. Building superior R&D groups to compete marketplace. America). 5. A supplier perspective: Superior services and help change happen. V.L. de la Huerga (WILD Flavors, Erlanger, KY). 6. Imagining where we go from here: One manufacturer's perspective. L. Wu, Jr. (Iconoculture, Burien, WA). Two: Accelerating design development. 7. Brands: discussion on difference between creating good brands meaningful brands. Johannes Hartmann N.V., Rotterdam, The Netherlands). 8. Market forces: push-pull of marketing advertising new business. Jeffrey Ewald (Optimization Inc, Royal Oak, MI), Howard R. Moskowitz (Moskowitz Jacobs White Plains, NY). 9. Applying processes that accelerate Hollis Ashman Powell, OH). 10. Five years later: Looking at how university prepares someone for fast Carol McCall (Frito-Lay Plano, Chow Ming Lee (University Illinois, Springfield), Soo-Yeun Springfield). 11. Speed bump or opportunity: Innovative packaging its impact accelerated timelines. Pam Eitmant (e Strategy Lockport, IL), Clint Haynes, (SES Product Development Engineering, Mason, 12. Making Lemon Bars Out Lemons: power teamwork transforms concepts reality. Mary K. Wagner (E. Gallo Winery, Modesto, CA), Leslie Herzog (Unilever, Cliffs, NJ). Three: Optimizing 13. Identify criteria critical steps. Yao-Wen Huang (Univ. Georgia, Athens, GA). 14. Statistical design: Experimental units proper designs. T.Kassel J.C. Huang. 15. Identifying key sensory factors ingredients early stage NY), Andrea Maier (Nestle Research Center, Lausanne, Switzerland). 16. Applications discriminant logistic regression analysis consumer-oriented optimization. Rouge), Penkwan Chompreeda (Kasetsart Bangkok, Thailand). 17. Response surface methodology consumer-drive 18. Future Trends Directions. Index