Role and Influence of Communication Modality in the Process of Resistance to Persuasion

摘要: This investigation examined the role and influence of print video communication modalities in inoculation. Inoculation is assumed to be an active cognitive process, past research has that inoculation treatments function much same way fostering resistance influence, irrespective medium employed deliver them. The pattern results indicates forms do not differ appreciably their capacity confer resistance, but they vary considerably terms how promote resistance. Compared controls, both approaches effectively generated threat but, contrary what was predicted, only elicited significant counterarguing output. In addition, confirmed employ alternative mechanism conferring one based more on source considerations. Video immediately positive relational perceptions about treatments, bolstered attit...