Evaluative Criteria of Denim Jeans: A Cross-national Study of Functional and Aesthetic Aspects

摘要: ABSTRACTThe purpose of this study is to explore and investigate the functional aesthetic attributes denim jeans perceptions behaviours generated within youth market. In order understand varied considerations a consumer makes in her purchasing decisions, cross-national context, countries China Canada were selected for current study. The sample consisted 247 Chinese women 380 Canadian women. results indicate that respondents more concerned with characteristics jeans, whereas their counterparts focused heavily on appeal. It also evident social conformity played significant role consumption among Chinese, while self-expression/personal enhancement was important consumers. findings provide insight implications fashion practitioners future product design development, further research thi...