Organizing today for the digital marketing of tomorrow
作者： Andrew Parsons , Michael Zeisser , Robert Waitman , None
DOI: 10.1002/(SICI)1520-6653(199824)12:1<31::AID-DIR4>3.0.CO;2-X
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摘要: … In summary, we believe that digital marketing volve one-way communication from the marketer to the customer, while interactive media is an attractive proposition for many more con…
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