Farmer Consumer Partnerships: WP 5 Report on the results of Consumer Choice Experiments

摘要: Within the European-funded research project CORE Organic Farmer Consumer Partnership, we tested selected OrganicPlus arguments displayed on organic egg packages in consumer choice experiments five study countries of Austria, Germany, Italy, Switzerland and United Kingdom. The focus was investigating consumers’ preferences willingness to pay for arguments: “from respective country”, region”, “highest animal welfare standards” “fair prices our farmers: 20cents extra”. Furthermore, objective determine causal relationships between observed relevant characteristics consumers by means a questionnaire-based survey. data analysed with multinomial logit models. As hypothesised, displaying were more preferred than eggs without arguments. However, varied countries. argument, region” most argument all countries, except where it ranked after country”. while Germany Switzerland. 20 pence/20 cents/50 Rappen extra” significantly among German Swiss consumers, although less standards”. The considerably however, highest Causal found attitudes their some Besides this, socio-demographic characteristics, purchase patterns related food as well social commitment had an impact