NPD-SCM Alignment in Mass Customization

摘要: This chapter aims to develop a new product development supply chain management alignment framework for mass customization. A case study conducted in industry motivates this framework. Variety, modularity, and innovativeness are the features that should be taken into account when studying customization setting. From viewpoint, configuration, collaboration, coordination complexities variables matter. We formulate ten propositions explaining relationships between of It must noted innovativeness, variable has so far been neglected with respect question, plays critical role decisions.