Testing the Effects of Social Norms and Behavioral Privacy on Hand Washing: A Field Experiment

摘要: A 2-part study examines the influence of normative messages on college males' hand washing perceptions and behaviors. Study 1 tests for appropriateness as a target social norms campaigns designed to change perceived descriptive norms. Results indicated that behavior is appropriate health promotion through influence. 2, field experiment observing frequency efficacy behaviors, manipulates behavioral privacy in public restrooms. provided no evidence hypothesis should be most influential publicly enacted Messages increased frequency, length time water was run, attitudes relative control. Across all conditions, poor-quality evidenced.