Contract manufacturer’s encroachment strategy and quality decision with different channel leadership structures
作者： Jing Shi
DOI: 10.1016/J.CIE.2019.106078
关键词:
摘要: This paper considers a supply chain consisting of a contract manufacturer and an original equipment manufacturer (OEM). The contract manufacturer produces product according to the requirement of the OEM. The contract manufacturer has two encroachment strategies to choose from: building a private brand (PB) or not building a private brand (NPB). If the contract manufacturer chooses strategy PB, she decides the quality level and selling price of the private brand. This paper studies the contract manufacturer's encroachment strategy and …
sci-hub.se 参考文章(46)
Baozhuang Niu, Yulan Wang, Pengfei Guo, Equilibrium pricing sequence in a co-opetitive supply chain with the ODM as a downstream rival of its OEM Omega-international Journal of Management Science. ,vol. 57, pp. 249- 270 ,(2015) , 10.1016/J.OMEGA.2015.05.005
Charles A Ingene, Mark E Parry, None, Mathematical models of distribution channels ,(2004)
Hwan Chung, Eunkyu Lee, Store Brand Quality and Retailer’s Product Line Design Journal of Retailing. ,vol. 93, pp. 527- 540 ,(2017) , 10.1016/J.JRETAI.2017.09.002
Sridhar Balasubramanian, Pradeep Bhardwaj, When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design Management Science. ,vol. 50, pp. 489- 502 ,(2004) , 10.1287/MNSC.1030.0180
Bin Zhang, Optimal policy for a mixed production system with multiple OEM and OBM products International Journal of Production Economics. ,vol. 130, pp. 27- 32 ,(2011) , 10.1016/J.IJPE.2010.10.010
Wei Shi Lim, Soo Jiuan Tan, Outsourcing suppliers as downstream competitors: Biting the hand that feeds European Journal of Operational Research. ,vol. 203, pp. 360- 369 ,(2010) , 10.1016/J.EJOR.2009.08.006
S.Chan Choi, Price competition in a duopoly common retailer channel Journal of Retailing. ,vol. 72, pp. 117- 134 ,(1996) , 10.1016/S0022-4359(96)90010-X
Jun Ru, Ruixia Shi, Jun Zhang, Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand Production and Operations Management. ,vol. 24, pp. 272- 286 ,(2015) , 10.1111/POMS.12220
Chester Chambers, Panos Kouvelis, John Semple, Quality-Based Competition, Profitability, and Variable Costs Management Science. ,vol. 52, pp. 1884- 1895 ,(2006) , 10.1287/MNSC.1060.0581
Hans Sebastian Heese, None, Competing with channel partners: Supply chain conflict when retailers introduce store brands Naval Research Logistics. ,vol. 57, pp. 441- 459 ,(2010) , 10.1002/NAV.20412