摘要: During the last twenty years, destination development has become a much trusted remedy for rural areas suffering from out-migration of human and economic capital. As an effect rising trust in governance organizational methods originating market, public sector invited civil private actors into partnerships – vice versa. Many those are performed as externally funded projects with limitations time would therefore require preparation order to create best outcome investments. The purpose this paper is explore two aspects what often referred complexity tourism, both based on actor-perspective tourism production, namely challenge delimitating changing relation between spheres society. elusiveness title aggravating circumstance cases, regarding exactly who can be involved process development. A conceptual model presented suggestion ways raise awareness complexities surrounding them. This study was carried out within framework Botnia-Atlantica institute which transnational cooperation research Nordic counties Nordland (Norway), Vasterbotten (Sweden) Ostrobothnia (Finland). project financed by EU Interreg program, Regional council Ostrobothnia, County Administrative Board Vasterbotten, Council participating universities. overarching theme regional development, divided five produced activity labelled “Tourism: Destination development”.