The Role of Perceived Value and Gender on Customers' Purchase Intention of Ride Sharing Services
作者： Swati Sharma
DOI: 10.4018/IJABIM.2019100103
关键词:
摘要: … on the consumer buying decisions. This makes it … ' purchase intention. This article takes the perspective of a customer which adopts a value-based model to explain consumers' buying …
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researchgate.net 参考文章(60)
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