Place Attachment in Commercial Settings: A Gift Economy Perspective

摘要: Place attachment is one’s strong emotional bond with a specific location. While there are numerous studies on the topic, literature pays little attention to commercial settings. This because they seen as too insipid rouse attachment. Consumer research, however, suggests otherwise. To address this disparity, authors investigate how people develop, experience, and act place in Findings from consumer in-depth interviews self-reports conducted France reveal that develops through perceptions of familiarity, authenticity, security evolves into experiences homeyness. Consumers find these encounters homeyness extraordinary respond by engaging volunteering, over-reciprocation, ambassadorship toward place. The further theorize findings gift economy perspective identify tripartite exchange between consumer, proprietor place, selected consumer’s social network.