General fan perceptions of rival teams in intercollegiate athletics
作者： Cody Thomson Havard
DOI:
关键词:
摘要:
参考文章(68)
G. T. Trail, J. S. Fink, D. F. Anderson, Sport spectator consumption behavior. Sport marketing quarterly. ,vol. 12, pp. 8- 17 ,(2003)
Kim Bartel Sheehan, Sally J McMillan, Response Variation in E-Mail Surveys: An Exploration Journal of Advertising Research. ,vol. 39, pp. 45- 54 ,(1999)
Nyla R. Branscombe, Daniel L. Wann, Sports fans: Measuring degree of identification with their team. International Journal of Sport Psychology. ,vol. 24, pp. 1- 17 ,(1993)
Mike Shropshire, Runnin' with the Big Dogs: The True, Unvarnished Story of the Texas-Oklahoma Football Wars ,(2006)
Bernard M. Corbett, Paul Simpson, The Only Game That Matters: The Harvard/Yale Rivalry ,(2004)
Anthony E. Schreiner, Ted J. Gaiser, A Guide to Conducting Online Research ,(2009)
Audrey Murrell, Beth Dietz-Uhler, Examining fan reactions to game outcomes: a longitudinal study of social identity. Journal of sport behavior. ,vol. 22, pp. 15- 27 ,(1999)
Daniel F. Mahony, Dennis A. Howard, The Impact of Attitudes on the Behavioral Intentions of Sport Spectators International Sports Journal. ,vol. 2, pp. 96- 110 ,(1998)
Christian End, Elizabeth A. Harrick, Beth Dietz-Uhler, Lindy Jacquemotte, Sex differences in sport fan behavior and reasons for being a sport fan. Journal of sport behavior. ,vol. 23, pp. 219- 231 ,(2000)
Don A. Dillman, Mail and internet surveys : the tailored design method J. Wiley. ,(2007)