Source Credibility and Evidence Format: Examining the Effectiveness of HIV/AIDS Messages for Young African Americans

摘要: Using experimental methodology, this study tests the effectiveness of HIV/AIDS prevention messages tailored specifically to college-aged African Americans. To test interaction effects, it intersects source role and evidence format. The authors used gain-framed loss-framed information specific young Americans HIV message between statistical emotional formats, for first time, a statistical/emotional combination It which source—physician or minister—that believe is more effective when delivering By testing credibility format, research expands knowledge on creating health in several major areas. Findings include significant physician combined This was rated as most way deliver messages.